Copenhagen based mobilepeople has been making moves throughout North America over the past year, starting with its deal to power the DexKnows suite of mobile products for directory publisher R.H. Donnelley.

It’s latest deal, announced today, is to power the mobile apps for Canada’s Trader corporation. Trader is the top publisher of classifieds advertising in Canada, known best for its AutoTrader property. It also has 160 publications and 20 websites — a rich base of content on which to build mobile local apps in different verticals.

The ILM:09 conference Dec. 9-11 in LA is now just around the corner. We’ve handpicked 60 cutting-edge speakers, and we think we are onto something that is really important. I can tell you that signups have been great, too.
Recent adds to the speaker roster include Twitter’s Anamitra Banerji and AT&T Interactive’s Greg Issacs, who will be joining Facebook’s Tim Kendall and Citysearch’s Kara Nortman on our “Social/Local” panel.
We’ve also added Trinity Ventures’ Patricia Nakache, who joins Canaan Partners’ Warren Lee and Comcast Interactive’s Michael Yang on our “Money” panel.
Also, U.S. Local News Network’s Chris Jennewein joins USC Annenberg’s Geneva Overholser on “the Future of Local Media” session. And European Directories’ Simon Greenman joins …

The announcement that Oprah will end her broadcast television show upon its 25th anniversary in 2011 has created quite a stir. Her category leading position for the past 20+ years has led to her show being a “must buy” for many advertisers trying to reach certain demographic groups. Consequently, local television stations have spent considerable sums to buy the local rights for this show and the cost of this licensing fee has placed Oprah on America’s top television stations.
Now that the show will no longer be available, how will these stations fare? First, the show will continue into 2011. Syndicators and local stations will have a substantial amount of time to plan and test alternatives. It may be one …

At yesterday’s “Interactive Marketing Workshop” held in McLean, VA by Potomac Tech Wire several leading digital executives shared their views of the current state of online media.
Ernie Mosteller, VP, Creative Director/Emerging Media for Brunner Digital asserted that, “most advertising is bad” and that the “formula I see emerging is people looking for a formula. He cautioned that “mobile is an extremely personal space that is opt-in and you have to give people a reason to want to interact.”
Ann Hunter is comScore’s VP in charge of advertising effectiveness product suite and noted that most failed campaigns miss the mark because clients focused on trial metrics versus product benefits. She advised that when digital marketing is targeted, creative and engaging, …

With all the attention being paid to creating new forms of revenue in the New Radio Model, this question can’t be overlooked: How do the roles of existing station personnel change under the new model? Specifically, how does the role of station on-air talent change? Is talent still considered an important piece for a radio station in achieving success?
Talent is just as important as ever under the New Radio Model. Strong talent gives a face and voice to your station’s brand. Despite the advent of all the new high tech toys and entertainment devices, radio stations with strong personalities generally still outperform those stations that do without or employ marginal personalities. Radio …

The growth of online classifieds has continued, even though online spending has diminished with the recession and bad press has plagued some online classified sites, like Craigslist. I had a chance to interview Greg Collier, CEO of Geebo, about how his company has fared over the last several months, his view of the industry and where Geebo is headed in the future.

One thing that would surely keep you awake at night would be an accurate calculation of the percentage of time your salespeople spend in front of legitimate prospects each week. You may think the number is north of 50%, but if you could really track it with a high degree of accuracy, you would likely be shocked (think more like 20%—if you’re lucky).
Why is this? Are salespeople inherently unmotivated to make face-to-face calls with legitimate prospects? Some of you might think so based on the new-business call quotas I have heard of in the field. We have found that talented salespeople, properly trained, do NOT avoid face-to-face calls with prospects. Rather, they are prevented …

The maxim is that any time a rock band makes a recording and they aren’t sure it’s any good, the producer’s stock reply is: “Don’t worry: we’ll fix it in the mix.”
As if the magic voodoo that goes into the final stage of a recording – the mixdown – can cure any ills.
To a certain extent, it’s true — a great mix can make all the difference.
And now the mix is more important than ever. With media convergence upon us, we’re producing audio for every manner of delivery.
Today, a radio promo/spot/sweeper/etc. is heard on living room stereos, car speakers, computer monitors, smart phones, clock radios, ear buds, headphones, etc. Ever seen two friends sharing …