Yesterday on The Mike Hackmer Show, I had the opportunity to talk a little bit about social media and widgets with Terence Thomas. During the interview, Terence and I talked about where widget technology is a bit lacking, and what some of the companies Terence interacts with are looking for in widgets or desktop applications. …

Posted By: Rodger Melchior, SpectraRep
In talking with many state EAS Chairs and Broadcasters, it seems that just about all are familiar with the FCC’s 2nd report and order mandating that EAS participants must have the ability to accept a Common Alerting Protocol (CAP) message within 180 days from the date that FEMA announces a systems …

Posted by: Charles Laughlin and Mark Fratrik
This morning’s session at ILM:08 on Leveraging Traditional Media Online was an eye-opener in many respects. It was striking, for example, how aggressively NBC is embracing the idea of following the audience wherever it can get its attention — at the gas pump, at the gym, as well as …

Posted by: Omar Wardak and Tommy Buono
Last Friday evening as I was driving home from work while listening to the radio, I heard that I could call in to get free tickets to a pre-screening of the new James Bond movie. The commercial mentioned a phone number but by the time I got to my …