Posted by: Rick Ducey, Chief Strategy Officer, BIA
The answer is “not very,” and it cost the Nielsen-funded Council for Research Excellence $3.5 million to find this out in a study conducted by Ball State University’s Center for Media Design and Sequent Partners. Mike Bloxham, from Ball State’s CMD was the project’s director and is a …

At The Kelsey Group, we’ve come to appreciate that our new owner, BIA head Tom Buono, is a major strategist. While Buono’s roots are in the finance of traditional TV, radio and newspapers, he’s mostly thinking about their next steps in the Internet era — and the next steps for local media in general.
In an …

Florida Emergency Management head Craig Fugate was recently named by President Obama as his choice to take the reins at FEMA.
The choice of Fugate may have some interesting implications for public alert and warning at a national level. He’s been intimately involved in the deployment of multiple public warning capabilities, knows EAS and appreciates …

In the past few days, two large media companies – Time Warner and Newsday (Cablevision) – have announced that they are either moving towards or are seriously considering restricting access to their content on the Internet. In the case of Time Warner, CEO Jeff Bewkes suggested that only existing subscribers (through cable, telco or DBS …

The Rocky Mountain News ceasing operations after nearly 150 years. The San Francisco Chronicle possibly soon following. Other daily newspapers cutting back delivery of copies in certain areas and not publishing on certain days. Hundreds of newspapers being forced to cut back on their reporting staffs. Could any of these cutbacks in service been avoided?
The …