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	<title>Comments on: How Well Do We Really Understand Video Media Audiences?</title>
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		<title>By: Nikolaus Giannini</title>
		<link>http://blog.bia.com/bia/2009/03/31/how-well-do-we-really-understand-video-media-audiences/comment-page-1/#comment-26</link>
		<dc:creator>Nikolaus Giannini</dc:creator>
		<pubDate>Mon, 27 Apr 2009 03:20:49 +0000</pubDate>
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		<description>I found this article to be of most interest to myself. While reading I began to really understand how important it is to know your audience. 
   I wonder how often we find ourselves infront of two screens at the same time? What will this do to how much information we can obtain at once. With as many hand held screens on the street it makes me wonder just how much more can we send someone in a single burst of information and how much will they retain?</description>
		<content:encoded><![CDATA[<p>I found this article to be of most interest to myself. While reading I began to really understand how important it is to know your audience.<br />
   I wonder how often we find ourselves infront of two screens at the same time? What will this do to how much information we can obtain at once. With as many hand held screens on the street it makes me wonder just how much more can we send someone in a single burst of information and how much will they retain?</p>
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