In case you haven’t seen any of the materials, Kelsey’s new parent company, BIA, is launching Winning Media Strategies, its first full-fledged conference. Developed by BIA’s Rick Ducey, who previously was the head of research at The National Association of Broadcasters, the conference is geared to provide broadcasters, cable TV and …

Mobile’s role in media and Internet companies’ multiplatform business models to be explored by industry executives at BIA/Kelsey’s “Winning Media Strategies” conference, May 20-22
In a forecast released today, BIA’s The Kelsey Group (www.kelseygroup.com), a division of BIA Advisory Services, LLC (www.bia.com), predicts U.S. mobile search advertising revenues to grow from $39 million in 2008 to …

Are you a broadcaster or just a content provider?
This is the question I posed at the beginning of my presentation at NAB 2009 in Las Vegas this morning. Broadcasters have seen precipitous declines in over-the-air viewing, while continuing to pay tens of thousands of dollars a month maintaining those transmissions. New uses for …

The local media ecosystem will continue to evolve as the demand for “personalized” media increases. It’s not enough to just have a multiplatform presence. It’s about having a meaningful and committed strategy and it’s about execution. See the “Multiplatform Strategy” pictured here. This is Christine DiStadio’s (KHOU-TV’s Director of Digital Media) vision of an integrated …

This year’s NAB Show is all about bringing content to life and the creativity, insight and technology it takes to transform your business into a modern, cutting-edge operation. Rick Ducey, BIA’s Chief Strategy Officer and Program Director for the upcoming Winning Media Strategies Conference in Washington, DC (5/20 – 5/22) is one of the leaders …

BIA’s ad revenue forecast for local radioshows several down years ahead before a slight rebound begins by 2012. If you are in the “radio business” that’s what you have to look forward to. However, if you’re in the “content and integrated advertising & marketing” business, the outlook is substantially cheerier. Just on the digital side …

The question of what is a “winning media strategy” and what is working for your business online are two important questions being posed to media executives leading to BIA’s Winning Media Strategies conference, May 20 – 22, in Washington, DC.
In the embedded video within this blog post, BIA’s Chief Strategy Officer and WMS Program Director, …