At the recently concluded NAB Radio Show in Philadelphia, BIA/Kelsey offered a session on the future opportunities in local radio. As we understand that not everyone had the chance to attend the recent gathering, all of us at BIA/Kelsey wanted to share the contents of our presentation.

There are some trends and research data here that should provide perspective to anyone with a interest in the health and vitality of our industry. BIA/Kelsey very much believes that radio will continue to play a critical role moving merchandise and services in local markets in the future from a new digitally enhanced perch. We also think that there are unparalleled opportunities to gain market share in the next few years given the ongoing movement to digital media.

Radio’s megaphone is a distinct advantage in moving consumers to action across multiple platforms and that has recently been demonstrated in a number of markets around the country. The pure play web companies doing business in your markets covet that microphone.
There is some real innovation taking place across markets and groups of all sizes. We hope you find the information in our presentation useful. Please click the following link to access the presentation, along with other resource materials you may find helpful: http://www.bia.com/BIA-NAB-Session/

If you have any questions pertaining to our presentation or services, please feel free to contact me directly at 703-802-2973 or at spasswaiter@bia.com. We look forward to creating the future with all of you in the days to come. Stay tuned for some announcements from us in the coming weeks.

Steve Passwaiter is a Vice President at BIA/Kelsey

Tags: NAB Radio Show

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