Nothing happens when you do nothing.

If someone has set the autopilot on your airplane this might not be the read for you.

On the other hand if you can still do a little open cockpit flying now is the time.

Radio missed a lot of opportunities to try new things, take chances and make mistakes when times were better. It was easier to recover from a stumble. Now with everyone’s laser focus on the bottom line it seems like there are no opportunities to try something new, but the opportunities are out there and it’s time to TRY SOMETHING.

There are always new technologies and tech companies who are looking to bring their new ideas to market and radio still has a cache that can be attractive to these companies. New Tech loves radio because it is LOCAL and its closer to its core customers. Radio has a scale that a new tech company can manage and learn from.

Where do you find the opportunity? They are out there but you have to dig. Expand your reading material. Look for blogs and newsletters that regularly report on tech trends. You won’t find new ideas in the same old reads.

What are other industries talking about and trying? Can they be applied to radio?

You don’t have to be in a Top 10 market to get someone’s attention. Send a few emails and make a few phone calls. Offer to help new tech adapt their technology to radio in a way that rewards both of you with knowledge and new opportunity.

It may not work the first time, but you will learn and you will find new ideas along they way.

One thing is for sure, if you don’t do anything NOTHING WILL HAPPEN.

Dan Halyburton is the President of RadioTime and a member of The Radio Workout Team.

Tags: Radio

No Comment