Fresh from its growing success on the mobile platform with the Android operating system in Motorola and HTC devices and its market now numbering up to 35,000 apps, Google is retargeting the TV in the living room. Along with partners Sony, Intel and Logitech, Google will be bringing new functionality to the increasingly versatile home TV set by adding another set top box and peripheral devices like speakers and keyboards.

According to an article in today’s New York Times, the goal is both to bring web functionality such as Youtube videos, Google search, Twitter social networking and using Picasa for managing photos. Presumably, “Google TV” would be a Chrome-like browser experience for the user.

Of course, Google has been trying to find a foothold in the television business by managing and selling local advertising inventory. While this has not made much of an impact to date, the company certainly has the resources to keep at it. By establishing a presence in the living room, Google can create its own television ad inventory to sell as viewers launch some version of a browser to interact with this latest box.

Generally, this move by Google and its partners continues the evolution of television’s newest distribution platform, Over The Top (OTT) video. OTT is now competing with cable, satellite and telco distribution as television viewers can access on-demand and linear video using Internet connections to watch network and local television programming as well as movies, Youtube video and other services.

For local broadcasters, this creates interesting opportunities. Local television operators have focused on retransmission and multicast carriage deals with cable, satellite and telco distribution. That’s been a successful source of new and high margin revenue. OTT video creates a new business paradigm and potential new revenue outcomes for broadcasters. Imagine being able to have your own apps in the Google Android app store which can be used to build audience for your OTA programming, drive new web traffic to your sites and add to the overall user experience with your brand by leveraging creative viewer enhancements to extend the viewing experience.

Will we soon see local TV promo spots pushing a new “OTA Plus OTT” solution? Local TV stations can create a consistent user experience by leveraging their over the air signal into TV sets and with the new DTV Mobile standard, mobile phones. Adding to the OTA capability, the enhanced functionality of OTT and this could be a winning combination breathing new life into local TV’s cross-platform growth prospects. Generic Propecia India
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