The Open Mobile Video Coalition released a study by IDC concluding that the time is now for television broadcasters to become the anchor in the new DTV Mobile ecosystem along with device manufacturers, consumers, wireless players, advertisers, content companies and others.

This comes at a time when the FCC in its National Broadband Plan proposes taking spectrum away from broadcast television.

Colleen Brown, CEO of Fisher Communications and keynoter at the upcoming Digital Strategies for Broadcasting conference, told Broadcasting & Cable that, “As public policy makers begin the policy debate over the FCC’s broadband plan, I think it’s critical that broadcasters maintain their share of spectrum to allow new services like mobile DTV.”

Americans rely on local TV for news, information, weather, school closings, emergency alerts as well as other local programming and advertising. Using DTV Mobile equipped mobile phones, netbooks, video players, and other consumer devices, consumers will have a variety of ways for receiving this new service.

BIA/Kelsey is Harris Interactive with consumer research on OMVC’s Washington Showcase. This is a consumer demonstration of Mobile DTV services and technologies including local programming from participating Washington, DC area television stations.

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