Advertisers and agencies are becoming more sophisticated their understanding of the interplay among traditional and digital media and this is good news for local broadcasters. As BIA/Kelsey figures show, broadcasting has seen ad spend migrate to digital platforms. However, there’s no reason why broadcasters can be on the receiving end of both traditional and digital ad spend.

One example cited in the New York Times was the Jim Beam Web series supported not only with TV but also with ESPN Radio, ESPN the Magazine and displays in stores. “This is primarily driven as a Web series, using ESPN.com as a lever,” said Kevin George, chief marketing officer at the Beam Global Spirits and Wine division of Fortune Brands in Deerfield, Ill., “and each piece of the program plays a different role, all the way down to retail.” “Digital is important because our guys are watching online video a ton,” Mr. George said, referring to the men at whom the campaign is aimed, “and ad recall on digital is great.” Still, “the TV part is nice,” he added, because “it gets you the awareness.”

We’ll hear more of this at Digital Strategies for Broadcasting 2010 when Meredith Broadcasting’s director of interactive media, Tim Reynolds and Diaz Nesamoney, CEO Jivox, discuss the integration of broadcast television as a platform with online video campaigns.

Jivox works with media companies such as Meredith Broadcasting, Gannett, Media News Group, McClatchy, E.W. Scripps, Lee Enterprises, Sun Times Media, News-Press & Gazette, HealthGrades, Houston Community Newspapers, Yodle and many others. Jivox recently announced it achieved a 600% growth rate in 2009 and added more than 3,000 new advertisers to the service. Jivox also grew its video ad distribution network in 2009 to more than 1,000 web properties with an estimated reach of over 85 million unique visitors per month. Canadian Pharmacy Discount Code Viagra
Cost Of Propecia
Generic Cialis Next Day Delivery
Buy Propecia Where
Combine Cialis And Levitra
Discount Cialis India
Canadian Generic Viagra Online
Cheapest Prices On Propecia
Cialis Prescription
Cheap Propecia Canada
Online Pharmacy Propecia
Buying Propecia Online
Levitra Paypal
Generic Propecia Cheap
Generic Propecia Finasteride
Cialis In Mexico
Cialis Strenght Mg
Levitra Now Online
Canadian Drug Viagra Soft
Cialis Daily
Generic Levitra Cheap
Buy Viagra On Line
Levitra For Sale
Cheapest Price Propecia Cheap
Buy Viagra Online Cheap Us
Cialis Without Prescription
Online Pharmacy Cost Levitra
Cialis Pfizer
Generic Cialis Next Day Shipping
5 Mg Original Brand Cialis
Levitra Sales Uk
Buying Generic Cialis Mexico Rx
Generic Propecia Sale
Buy Cialis Once Daily
Buy Propecia In Canada
Cialis One A Day
Generic Levitra Cialis
Levitra Buying
Buy Cialis In Canada
Lowest Price Propecia
Buy Levitra Vardenafil
Buy Cialis Usa
Cialis No Prescription
Cialis 100 Mg Generic
Buying Viagra With No Prescription
Levitra Online No Prescription
Original Brand Cialis
Order Prescription Propecia
Discount Propecia Propecia
Bruising On Cialis
Canadian Healthcare Pharmacy
Cialis Dosage Mg
Buy Propecia Online
Online Propecia Prescriptions
Cheapest Online Propecia
Canadian Pharmacy Viagra Legal
Female Viagra Pills
Generic Viagra Propecia
Online Propecia Uk
Levitra Online Order
Buy Generic Viagra India Rx
Levitra Best Price
Canadian Propecia Rx
Dose Cialis
Buying Real Viagra Without Prescription
Levitra From Canada
Cialis Daily Dosing Cost
Discount Generic Propecia
Indian Cialis Canada
Lowest Price Propecia Costs Us
Buying Cialis Without A Prescription
Buy Cheap Levitra Online
Cialis Fast
Canada Generic Propecia
Order Viagra Or Levitra
Cialis Levitra Sales
Cheapest Cialis
Low Cost Canadian Viagra
Indian Viagra
Buy Propecia Generic
Levitra Ed
One Day Delivery Cialis
Levitra Cost
Levitra Vs Cialis
Bying Viagra Online Cheap Us
Buy Levitra Uk
Buy Generic Propecia Online
Cheap Propecia Uk
Buy Levitra Online
Levitra Cheap
Levitra Prescription
Buy Propecia Without A Prescription
Buying Levitra Online
Cialis On Line
Buy Cheap Propecia
Get Levitra Online
Cialis Canadian Pharmacy
Cialis 50 Mg Dose
Ordering Viagra Overnight Delivery
Buy Pfizer Viagra Online
Cialis Delivered Overnight

No Comment