With all the attention being paid to creating new forms of revenue in the New Radio Model, this question can’t be overlooked: How do the roles of existing station personnel change under the new model? Specifically, how does the role of station on-air talent change? Is talent still considered an important piece …

Recently, several members of The Radio Workout Team were having a discussion about the roles of personnel and how those roles have evolved and changed under the new radio business model. Much has been written about how program directors are now really “brand managers” and how account executives now have so many more advertising …