Lisa Bishop at Gray Television took a few contrarian views when discussing mobile strategies, during an afternoon DSB session on “New Ad Revenues for New Times.” Taking issue with the app craze we’ve seen dominating the media world over the past two years, she’s seeing better engagement and returns with SMS and WAP strategies.
“WAP is …

Colleen Brown, president and CEO of Fisher Communications, keynoted morning sessions at DSB 2010, arguing for a warmer embrace of new technologies that can unlock traditional TV broadcasters’ core strengths.
“Broadcasters have so many inherent strengths. In the barrage of coverage we receive sometimes we forget those things,” she said, citing content, brand recognition and intimate …

BIA/Kelsey’s geotargeted display ad forecast was released today, projecting 16 percent annual growth from $897 million in 2008 to $1.9 billion in 2013.

The geotargeted segment of the overall display ad market (banner advertising) will meanwhile grow from 10.2 percent to 15 percent in the same period. The highest growth rate in the forecast belongs to geographically targeted display ads bought by small and medium-sized businesses (as opposed to national advertisers targeting locally).

Copenhagen based mobilepeople has been making moves throughout North America over the past year, starting with its deal to power the DexKnows suite of mobile products for directory publisher R.H. Donnelley.

It’s latest deal, announced today, is to power the mobile apps for Canada’s Trader corporation. Trader is the top publisher of classifieds advertising in Canada, known best for its AutoTrader property. It also has 160 publications and 20 websites — a rich base of content on which to build mobile local apps in different verticals.

Last week at the Winning Media Strategies conference, AOL’s Platform-A called out the imbalance of supply and demand that currently exists in online display advertising.
With respect to ad impressions, the supply side has exploded in the past few years with the changing ways that people are interacting with online media. The increase in page views …

Mediaweek’s Katy Bachman was front and center at this week’s Winning Media Strategies conference in Washington D.C. (thanks for all the questions from the front row Katy).
She wrote yesterday about BIA/Kelsey mobile forecast data and some themes that emerged throughout the show — Many broadcast media companies showed a clear interest in mobile and in …

Today the Winning Media Strategies conference kicked off in Washington D.C.. One of the fruits of the BIA/Kelsey marriage, it’s bringing the Kelsey conference format to BIA’s longstanding audience and constituent base in local broadcast media.
One thing that stood out as a theme throughout today’s sessions was mentions of the mobile opportunity. This was mostly …