Talking about how digital and mobile have changed broadcast, Dave Kennedy, CEO of Flycast, put things in perspective when he said, “the ship has already sailed on digital usage and acceptance and we need to get on board and figure out how to leverage our assets.”
While many would like to see the core broadcast model …

While pundits point to online and mobile media as carving away Local broadcast TV’s share, TVB President, Steve Lanzano points out that online and mobile have actually worked to help local TV increase its consumption numbers. With the new age of digital TV and TV content re-broadcast online and on mobile, consumers are actually discovering …

Having been in the trenches for the past year talking about multiproduct selling and how a consultative or collaborative sales process is a key component for selling multiple media, I keep hearing over and over again “I’ve been training on consultative selling for years so why should we rely on it to take us into …