Scripps’ HGTV Network, which reaches 99 million U.S. households on air, and 5 million unique visitors per month online, announced today that it is partnering with Cox’s Kudzu in a broad agreement with many moving parts.
The deal will provide HGTV’s on-air and online viewers with Kudzu’s local directory and social media information on home repairs …

Gannett’s local newspapers and TV stations will begin selling Yahoo inventory, considerably boosting the size of Yahoo’s local sales efforts. The deal, which involves 81 newspaper organizations and seven of its 23 TV stations, is similar to the efforts of Yahoo’s 800-member Newspaper Consortium.
But Gannett, notably, is staying separate from the Consortium. In part, …

Everyone is fighting for a better, more cost-efficient way of producing content for Web sites. But is the so-called “content mill” search optimized approach of a Demand Media, Associated Content or Examiner.com the only way to achieve this?
Whether you agree or disagree with the characterization of these companies (we largely disagree), alternatives are out there. …

DataSphere, which creates hyperlocal blogs and sells advertising packages to small businesses on behalf of local broadcasters, will now do the same for Gannett Broadcasting.
The deal initially covers 10 of Gannett Broadcasting’s 19 markets, including Atlanta; Washington, D.C.; Tampa; Buffalo; Sacramento; Grand Rapids; Little Rock; Portland, ME; and Macon, GA. Gannett is keeping the …

Broadcasters looking to partner with new channels to get new customers and dollars might do well to consider cellphone carriers as they expand to speedy 4G networks, according to Schurz Communications’ Kerry Oslund, VP of Digital Media.
Speaking at BIA/Kelsey’s Digital Strategies for Broadcasting conference in Jersey City, NJ, Oslund said that four services being launched …

Emmis Communications CEO Jeff Smulyan says that radio broadcasters have done relatively well in the current climate and are better positioned in the long run than comparable local media, such as newspapers and TV, because radio is less fragmented. There has also been major growth overseas. But layman analysts have jumped to conclusions that radio …

Triton President and CEO Neal Schore says that radio stations can achieve 10 percent growth if they embrace and integrate new digital technologies provided by the company and others.
“The tools we’ve aggregated really work,” said Schore. “It is OK to use vendors who have really done research that works; it is OK to use brands …

Broadcasters have inherent assets for users and advertisers and are well poised to build on them in the digital era, notes BIA/Kelsey CEO Tom Buono. “We are not vulnerable in a way that newspapers are. We’re OK,” says Buono.
“Broadcast platforms are ubiquitous, have mass market appeal, local brand and personality,” says Buono. “They really have …