Local radio and television stations are in various stages of extending the broadcasting business model from traditional over-the-air to an array of digital platforms. This allows both new inventory with different attributes to be sold and a critical revenue growth path. How these digital incentives by broadcasting firms get resourced, managed, executed and evaluated …

“Over The Top” video, or OTT, is a fast emerging distribution platform that delivers Internet video to the television. As television manufacturers incorporate new hardware enabling broadband connectivity and platforms such as gaming consoles, Apple TV and others diversify the television’s functionality, OTT is poised for rapid growth. This will bring entirely new players into …

By Steve Passwaiter and Rick Ducey
For broadcasters, it is an article of faith that “localism” is a point of differentiation that adds value to their operations. Localism tends to mean local news, sports, weather, traffic, local events, coverage of local government and other promotional and volunteer involvement in the community. There’s a lot of chatter …

Local radio stations continue exploring for effective ways to grow and diversify revenue by developing and selling cross-platofrm sales packages. It’s tough trying this on your own, so many stations are working with vendors and in partnerships to extend business models beyond the over-the-air platform in ways that leverage radio’s core assets of brand, localism, …

Media companies, publishers, advertisers, agencies and brand managers all are struggling with their approaches to most effectively leverage consumer mobile platforms.
On the media side, key issues include finding viable business models; understanding the mobile ecosystem well enough to make informed decisions regarding content, revenue models, technologies, services, partners and market opportunities.
On the advertising …

Microsoft’s new MSN Local preview site is set to launch in 2010, Scott Moore and Cyrus Krohn announced on their “localizing the portal” panel at ILM:09. MSN Local will leverage Microsoft assets like its 100 million U.S. MSN users, Bing, Hotmail, and its new partnership with NBC-U and Hearst for 3,000 video clips in 36 …

At the ILM:09 session on “Localizing the Big Sites,” Cory Bergman of MSNBC; Jim Pastor of ESPN Local and Kinsey Wilson of NPR Digital Media tackled issues related to how local “local” must be and what’s the best mix of national brands and platforms with local news and info.
As Kinsey said, it’s making sense for …

At yesterday’s “Interactive Marketing Workshop” held in McLean, VA by Potomac Tech Wire several leading digital executives shared their views of the current state of online media.
Ernie Mosteller, VP, Creative Director/Emerging Media for Brunner Digital asserted that, “most advertising is bad” and that the “formula I see emerging is people looking for a …