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[19 Jul 2010 | 2 Comments | ]

BIA/Kelsey forecasts that by 2013, over-the-top homes will exceed the number of cable homes.
“Over The Top” video refers to a group of Internet-based technologies and business models that provide linear and nonlinear television services over a third party’s bandwidth to connected television sets.This includes both free (ad-supported) and …

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[21 Jun 2010 | No Comment | ]

Will the iPhone soon be able to not only receive FM and HD Radio stations but also provide an electronic program guide? Apple Insider reported on a patent filing (”Digital Radio Tagging Using an RF Tuner Accessory”) this week. The filing notes that “enhanced metadata and searching can provide the listener the ability to refine …

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[16 Jun 2010 | No Comment | ]

OTTcon East focuses on the emerging “over the top,” or OTT, distribution channel of providing television and video service packages over broadband connections to TV sets rather than over cable, satellite or telco subscription services. The so-called “cord cutters” are a younger demographic which do not subscribe and may never have subscribed to cable services …

Digital Media, Digital Strategies for Broadcasting, Local Media, Management, Mobile/Handheld, Technology, Wireless, television, video »

[9 Jun 2010 | One Comment | ]

What will it take to get a local television station-based mobile DTV service off the ground and running? Leading broadcast groups and networks may just be putting together the alchemy that will breathe life into the monster. Broadcasters across the industry are moving ahead with a rare level of coordination and collaboration.
The Mobile Content Venture …

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[7 Jun 2010 | No Comment | ]

The Collaborative Alliance, sponsored by Media Contacts and MPG, is a New York City-based group convening quarterly to bring together media content, technology, research publishers and distributors to focus on evolving television technology, research and buying topics. The spring forum convened on June 3 in Manhattan at the  Helen Mills Theater on West 26th Street.
Presentations …

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[7 May 2010 | No Comment | ]

Beware ad networks, content is back according to two studies by Advertiser Perceptions and the Online Publishers Association (OPA).
This is good news for broadcasters operating branded content websites and other digital platforms as there has been a tendency on the buy side to migrate to less expensive ad networks rather than incur premium …

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[5 May 2010 | No Comment | ]

DSB 2010 keynoter, Steve Lanzano, has been president/CEO of the Television Advertising Bureau just since January 2010. Lanzano was COO of Havas’ MPG North America and so knows how to fish the buy-side extremely well.
His strategy is focus on local advertising categories in everything they do.
As he told TV Newscheck’s Harry Jessell recently, “we’re going …

Advertising, Digital Media, Digital Strategies for Broadcasting, Featured, Local Media, Online Marketing, broadcasters »

[5 May 2010 | No Comment | ]

Tim Reynolds is Meredith Local Media’s director of interactive media and a speaker at Digital Strategies for Broadcasting 2010. He recently shared his tips for growing station web revenues based on his experiences in trying to do so since 1996.
He recommends:
1. Use of large, eye catching display ads. Don’t be afraid to go big!
2. Video …