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In the past few days, two large media companies – Time Warner and Newsday (Cablevision) – have announced that they are either moving towards or are seriously considering restricting access to their content on the Internet. In the case of Time Warner, CEO Jeff Bewkes suggested that only existing subscribers (through cable, telco or DBS …
Radio »
Posted by: Steve Passwaiter
Vice President, Business Development
If there was ever an industry that could use an army of missionaries, it’s commercial radio. According to news reports this past week, a new group of PR and communications professionals have formed the Radio Communicators Group. This new group has two goals: 1) to effectively …
Advertising »
Posted by: Steve Passwaiter
Add me to the list of folks who have an opinion about Microsoft’s new ad campaign featuring two of the 1990’s biggest business and entertainment icons in Bill Gates and Jerry Seinfeld. The first ad makes Gates out to be Seinfeld and Seinfeld to be Bill Gates. That’s not easy …
Advertising, Radio »
Written by Steve Passwaiter
VP Business Development, BIA
I know how hard it is to find good salespeople in almost any business these days. It’s a common complaint I’ve heard from radio owners and friends of mine who own businesses outside of media.
Having said that, it’s still inexcusable for radio companies to send out unprepared and unknowledgeable …
