Posted by: Steve Passwaiter
Add me to the list of folks who have an opinion about Microsoft’s new ad campaign featuring two of the 1990’s biggest business and entertainment icons in Bill Gates and Jerry Seinfeld. The first ad makes Gates out to be Seinfeld and Seinfeld to be Bill Gates. That’s not easy …

Written by Steve Passwaiter
VP Business Development, BIA 
I know how hard it is to find good salespeople in almost any business these days. It’s a common complaint I’ve heard from radio owners and friends of mine who own businesses outside of media.
Having said that, it’s still inexcusable for radio companies to send out unprepared and unknowledgeable …