Local radio stations continue exploring for effective ways to grow and diversify revenue by developing and selling cross-platofrm sales packages. It’s tough trying this on your own, so many stations are working with vendors and in partnerships to extend business models beyond the over-the-air platform in ways that leverage radio’s core assets of brand, localism, …

Media companies, publishers, advertisers, agencies and brand managers all are struggling with their approaches to most effectively leverage consumer mobile platforms.
On the media side, key issues include finding viable business models; understanding the mobile ecosystem well enough to make informed decisions regarding content, revenue models, technologies, services, partners and market opportunities.
On the advertising …

The announcement that Oprah will end her broadcast television show upon its 25th anniversary in 2011 has created quite a stir. Her category leading position for the past 20+ years has led to her show being a “must buy” for many advertisers trying to reach certain demographic groups. Consequently, local television stations have spent considerable …

At yesterday’s “Interactive Marketing Workshop” held in McLean, VA by Potomac Tech Wire several leading digital executives shared their views of the current state of online media.
Ernie Mosteller, VP, Creative Director/Emerging Media for Brunner Digital asserted that, “most advertising is bad” and that the “formula I see emerging is people looking for a …

Posted by: Rick Ducey
Chief Strategy Officer, BIA
Credit crunch, debt crisis, falling Fed rates, real estate valuations plummeting, unemployment rising, auto bail out on the horizon . . . pretty much every sector of our recession economy is feeling pain.
Conventional wisdom holds that the media industries are relatively more robust in down economies as people will …

Comments from NAB Radio Show Conference Session on the NAB 2008 Radio Show.
It is a new world out there. The challenge of predicting your radio station’s revenues, as well as the total market revenues, has never been more difficult. No longer can you just plug in a 5-7% increase for the market and a few …

Posted by: Steve Passwaiter
Add me to the list of folks who have an opinion about Microsoft’s new ad campaign featuring two of the 1990’s biggest business and entertainment icons in Bill Gates and Jerry Seinfeld. The first ad makes Gates out to be Seinfeld and Seinfeld to be Bill Gates. That’s not easy …

Written by Steve Passwaiter
VP Business Development, BIA 
I know how hard it is to find good salespeople in almost any business these days. It’s a common complaint I’ve heard from radio owners and friends of mine who own businesses outside of media.
Having said that, it’s still inexcusable for radio companies to send out unprepared and unknowledgeable …