With Google TV Ads’ announced partnership to auction inventory across 11 national networks carried by DirecTV, the search giant begins to try to rebut skepticism about its ability to achieve significant reach. Now it must demonstrate the ability to generate healthy revenues, driven largely by SMB platform adoption, to avoid the pitfalls it suffered in …

Colleen Brown, president and CEO of Fisher Communications, keynoted morning sessions at DSB 2010, arguing for a warmer embrace of new technologies that can unlock traditional TV broadcasters’ core strengths.
“Broadcasters have so many inherent strengths. In the barrage of coverage we receive sometimes we forget those things,” she said, citing content, brand recognition and intimate …

At the Digital Strategies for Broadcasting conference this afternoon, Laredo Group President Leslie Laredo presented a torrent of strategic and practical recommendations for succeeding online. (The Laredo Group focused on training sales reps, which puts them squarely in the middle of the digital revolution.)
Some of the nuggets she proffered:
-Change is inevitable, although GROWTH from change …

Tim Reynolds is Meredith Local Media’s director of interactive media and a speaker at Digital Strategies for Broadcasting 2010. He recently shared his tips for growing station web revenues based on his experiences in trying to do so since 1996.
He recommends:
1. Use of large, eye catching display ads. Don’t be afraid to go big!
2. Video …

In a preview of research conducted for Arbitron set to be released at next week’s NAB Show, Larry Rosen, president of Edison Research, reports that television and Internet now stand at a virtual parity in the live’s of Americans 12+ years of age.When asked the  question of which they would give up if …

According to new research released by the Pew Internet and American Life Project, news is personal, portable and participatory:

Portable : 33% of cell phone owners now access news on their cell phones.
Personalized : 28% of Internet users have customized their home page to include news from sources and on topics that particularly interest them.
Participatory : …

Local broadcasters expanding their sales efforts to drive revenue growth from digital platforms should realize their customers are trying to do exactly the same thing. How can broadcasters grow their own revenues by helping their clients achieve incremental growth of their own from digital platforms?
Consumers are continuing their evolutionary ways for integrating traditional and digital …

Fresh from its growing success on the mobile platform with the Android operating system in Motorola and HTC devices and its market now numbering up to 35,000 apps, Google is retargeting the TV in the living room. Along with partners Sony, Intel and Logitech, Google will be bringing new functionality to the increasingly versatile home …