What will it take to get a local television station-based mobile DTV service off the ground and running? Leading broadcast groups and networks may just be putting together the alchemy that will breathe life into the monster. Broadcasters across the industry are moving ahead with a rare level of coordination and collaboration.
The Mobile Content Venture …

Tim Reynolds is Meredith Local Media’s director of interactive media and a speaker at Digital Strategies for Broadcasting 2010. He recently shared his tips for growing station web revenues based on his experiences in trying to do so since 1996.
He recommends:
1. Use of large, eye catching display ads. Don’t be afraid to go big!
2. Video …

In a preview of research conducted for Arbitron set to be released at next week’s NAB Show, Larry Rosen, president of Edison Research, reports that television and Internet now stand at a virtual parity in the live’s of Americans 12+ years of age.When asked the  question of which they would give up if …

According to new research released by the Pew Internet and American Life Project, news is personal, portable and participatory:

Portable : 33% of cell phone owners now access news on their cell phones.
Personalized : 28% of Internet users have customized their home page to include news from sources and on topics that particularly interest them.
Participatory : …

Lee Rainie, Director of the Pew Internet Project, presented new research last night to the Cap Cabal which is a Washington, DC based business and government social networking group. Following Rainie’s presentation, a “pundit panel” moderated by The Hill’s Kim Hart with guests Mark Walsh from GenuisRocket (Walsh spoke at BIA/Kelsey’s “Winning Media Strategies” event …

Local broadcasters expanding their sales efforts to drive revenue growth from digital platforms should realize their customers are trying to do exactly the same thing. How can broadcasters grow their own revenues by helping their clients achieve incremental growth of their own from digital platforms?
Consumers are continuing their evolutionary ways for integrating traditional and digital …

Fresh from its growing success on the mobile platform with the Android operating system in Motorola and HTC devices and its market now numbering up to 35,000 apps, Google is retargeting the TV in the living room. Along with partners Sony, Intel and Logitech, Google will be bringing new functionality to the increasingly versatile home …

Local radio stations continue exploring for effective ways to grow and diversify revenue by developing and selling cross-platofrm sales packages. It’s tough trying this on your own, so many stations are working with vendors and in partnerships to extend business models beyond the over-the-air platform in ways that leverage radio’s core assets of brand, localism, …