Two freshly released viewer surveys underscore the fragmentation of the TV marketplace, the surging demand for online video and time shifting, and the changing consumer attitudes toward traditional, live television.
The most recent Morpace Omnibus study reveals that while 52 percent of viewing is live (linear broadcasting, whether prerecorded such as a TV series or movies, or actual live programming …

A few weeks ago, mobile video platform MobiTV released findings from its delivery of the 2010 FIFA World Cup suggesting that the larger the screen, the longer the time spent viewing. No surprise there, as total average minutes viewed for 5-inch screens (118) nearly doubled those of 2-inch screens (61).
What is eye-catching are the minutes themselves, which …

Even though Hulu CEO Jason Kilar calls his service “incremental and complementary” to cable, the online video hub’s potential fall IPO is a testimony to the transition of TV across screens and the rapid growth of OTT (over-the-top) services.
OTT delivers IP video to end users over third-party broadband using gaming consoles, set-top boxes, and other devices to connect the …

There is a growing debate over the controversial accounting standard FAS 157, which has recently been amended and renamed Topic 820. Overall, the proposed amendments shouldn’t cause much concern for companies — with one possible exception that I address below.
A good proposal, in my opinion, states that “blockage” will not be considered when fair valuing …

With Google TV Ads’ announced partnership to auction inventory across 11 national networks carried by DirecTV, the search giant begins to try to rebut skepticism about its ability to achieve significant reach. Now it must demonstrate the ability to generate healthy revenues, driven largely by SMB platform adoption, to avoid the pitfalls it suffered in …

Scripps’ HGTV Network, which reaches 99 million U.S. households on air, and 5 million unique visitors per month online, announced today that it is partnering with Cox’s Kudzu in a broad agreement with many moving parts.
The deal will provide HGTV’s on-air and online viewers with Kudzu’s local directory and social media information on home repairs …

BIA/Kelsey forecasts that by 2013, over-the-top homes will exceed the number of cable homes.
“Over The Top” video refers to a group of Internet-based technologies and business models that provide linear and nonlinear television services over a third party’s bandwidth to connected television sets.This includes both free (ad-supported) and …

Will the iPhone soon be able to not only receive FM and HD Radio stations but also provide an electronic program guide? Apple Insider reported on a patent filing (”Digital Radio Tagging Using an RF Tuner Accessory”) this week. The filing notes that “enhanced metadata and searching can provide the listener the ability to refine …