What will it take to get a local television station-based mobile DTV service off the ground and running? Leading broadcast groups and networks may just be putting together the alchemy that will breathe life into the monster. Broadcasters across the industry are moving ahead with a rare level of coordination and collaboration.
The Mobile Content Venture …

Tim Reynolds is Meredith Local Media’s director of interactive media and a speaker at Digital Strategies for Broadcasting 2010. He recently shared his tips for growing station web revenues based on his experiences in trying to do so since 1996.
He recommends:
1. Use of large, eye catching display ads. Don’t be afraid to go big!
2. Video …

In a preview of research conducted for Arbitron set to be released at next week’s NAB Show, Larry Rosen, president of Edison Research, reports that television and Internet now stand at a virtual parity in the live’s of Americans 12+ years of age.When asked the  question of which they would give up if …

According to new research released by the Pew Internet and American Life Project, news is personal, portable and participatory:

Portable : 33% of cell phone owners now access news on their cell phones.
Personalized : 28% of Internet users have customized their home page to include news from sources and on topics that particularly interest them.
Participatory : …

Fresh from its growing success on the mobile platform with the Android operating system in Motorola and HTC devices and its market now numbering up to 35,000 apps, Google is retargeting the TV in the living room. Along with partners Sony, Intel and Logitech, Google will be bringing new functionality to the increasingly versatile home …

Having been in the trenches for the past year talking about multiproduct selling and how a consultative or collaborative sales process is a key component for selling multiple media, I keep hearing over and over again “I’ve been training on consultative selling for years so why should we rely on it to take us into …

By Steve Passwaiter and Rick Ducey
For broadcasters, it is an article of faith that “localism” is a point of differentiation that adds value to their operations. Localism tends to mean local news, sports, weather, traffic, local events, coverage of local government and other promotional and volunteer involvement in the community. There’s a lot of chatter …

Media companies, publishers, advertisers, agencies and brand managers all are struggling with their approaches to most effectively leverage consumer mobile platforms.
On the media side, key issues include finding viable business models; understanding the mobile ecosystem well enough to make informed decisions regarding content, revenue models, technologies, services, partners and market opportunities.
On the advertising …