Media companies, publishers, advertisers, agencies and brand managers all are struggling with their approaches to most effectively leverage consumer mobile platforms.
On the media side, key issues include finding viable business models; understanding the mobile ecosystem well enough to make informed decisions regarding content, revenue models, technologies, services, partners and market opportunities.
On the advertising …

Today the Winning Media Strategies conference kicked off in Washington D.C.. One of the fruits of the BIA/Kelsey marriage, it’s bringing the Kelsey conference format to BIA’s longstanding audience and constituent base in local broadcast media.
One thing that stood out as a theme throughout today’s sessions was mentions of the mobile opportunity. This was mostly …

Mobile’s role in media and Internet companies’ multiplatform business models to be explored by industry executives at BIA/Kelsey’s “Winning Media Strategies” conference, May 20-22
In a forecast released today, BIA’s The Kelsey Group (www.kelseygroup.com), a division of BIA Advisory Services, LLC (www.bia.com), predicts U.S. mobile search advertising revenues to grow from $39 million in 2008 to …

Posted by: Rick Ducey
Chief Strategy Officer
BIA Financial Network
The next frontier for broadcast radio and television stations is to go mobile. Mobile? Strange that this should be considered broadcasting’s next frontier when it was the original wireless medium. But the fact is that about the fastest growing and most exciting media platform today is the mobile …

Posted by: Mike Boland
Senior Analyst, The Kelsey Group
A Division of BIA Advisory Services, LLC
A webinar put on by this morning by BIAfn (The Kelsey Group’s new owner) delved into the main trends that are lining up to make mobile TV a reality.
One enabling factor, for example, has been the growth of mobile broadband such as …

As television broadcasters consider the many different uses of the spectrum bandwidth now possible through digital television (DTV), BIA Financial Network estimates the industry could reap an additional $2 billion in annual revenue by 2012 through the delivery of content to mobile and/or handheld receivers. This new flow of revenues could also theoretically create $9.1 …

Post by: Robert Udowitz
Press Communications Consultant for BIA Financial Network
The potential revenue windfall of mobile/handheld digital TV is just a pleasant little benefit of this upcoming revolution. Imagine a time in the so near future (2009!) when programming and interactive services can be downloaded onto anything with a screen – from your iPod to your …