What will it take to get a local television station-based mobile DTV service off the ground and running? Leading broadcast groups and networks may just be putting together the alchemy that will breathe life into the monster. Broadcasters across the industry are moving ahead with a rare level of coordination and collaboration.
The Mobile Content Venture …

Economists are always searching for market revealed information from businesses. Whether it is quarterly data on sales, revenues and profits or decisions made by businesses in their day-to-day operations, this information provides insight into the “economics” of the business and its industry.
Today’s announcement that AT&T is changing the pricing structure for Internet data plans, just …

Lisa Bishop at Gray Television took a few contrarian views when discussing mobile strategies, during an afternoon DSB session on “New Ad Revenues for New Times.” Taking issue with the app craze we’ve seen dominating the media world over the past two years, she’s seeing better engagement and returns with SMS and WAP strategies.
“WAP is …

In a preview of research conducted for Arbitron set to be released at next week’s NAB Show, Larry Rosen, president of Edison Research, reports that television and Internet now stand at a virtual parity in the live’s of Americans 12+ years of age.When asked the  question of which they would give up if …

According to new research released by the Pew Internet and American Life Project, news is personal, portable and participatory:

Portable : 33% of cell phone owners now access news on their cell phones.
Personalized : 28% of Internet users have customized their home page to include news from sources and on topics that particularly interest them.
Participatory : …

Lee Rainie, Director of the Pew Internet Project, presented new research last night to the Cap Cabal which is a Washington, DC based business and government social networking group. Following Rainie’s presentation, a “pundit panel” moderated by The Hill’s Kim Hart with guests Mark Walsh from GenuisRocket (Walsh spoke at BIA/Kelsey’s “Winning Media Strategies” event …

Media companies, publishers, advertisers, agencies and brand managers all are struggling with their approaches to most effectively leverage consumer mobile platforms.
On the media side, key issues include finding viable business models; understanding the mobile ecosystem well enough to make informed decisions regarding content, revenue models, technologies, services, partners and market opportunities.
On the advertising …

Today the Winning Media Strategies conference kicked off in Washington D.C.. One of the fruits of the BIA/Kelsey marriage, it’s bringing the Kelsey conference format to BIA’s longstanding audience and constituent base in local broadcast media.
One thing that stood out as a theme throughout today’s sessions was mentions of the mobile opportunity. This was mostly …