Tim Reynolds is Meredith Local Media’s director of interactive media and a speaker at Digital Strategies for Broadcasting 2010. He recently shared his tips for growing station web revenues based on his experiences in trying to do so since 1996.
He recommends:
1. Use of large, eye catching display ads. Don’t be afraid to go big!
2. Video …

Local broadcasters expanding their sales efforts to drive revenue growth from digital platforms should realize their customers are trying to do exactly the same thing. How can broadcasters grow their own revenues by helping their clients achieve incremental growth of their own from digital platforms?
Consumers are continuing their evolutionary ways for integrating traditional and digital …

It struck me as I was reviewing my plans for the upcoming Internet Retailer Conference and Exhibition in June that there is not a lot of attention on using email to reach one’s customer base in the Conference agenda and session discussions about online marketing. In the not so distant past (which means a year …