Local radio and television stations are in various stages of extending the broadcasting business model from traditional over-the-air to an array of digital platforms. This allows both new inventory with different attributes to be sold and a critical revenue growth path. How these digital incentives by broadcasting firms get resourced, managed, executed and evaluated …

Posted by Michael Hackmer
BIA Financial Network Marketing and Author of HackBlog
A lot of buzz recently has been how Twitter was faster to alert people around the recent earth quakes in California than news organizations. This has led to some conversation about Twitter’s business model and potential applications for businesses.
A few weeks ago I had some …

In this NAB thought leadership video series, Rick Ducey’s digital technology expertise and financial acumen provides insight into the technologies and business models driving the world of content.
Rick specifically answers the questions during this video session:
1) What technologies will drive innovation in the content world going forward?
2) What industries and players are best positioned …