Local radio and television stations are in various stages of extending the broadcasting business model from traditional over-the-air to an array of digital platforms. This allows both new inventory with different attributes to be sold and a critical revenue growth path. How these digital incentives by broadcasting firms get resourced, managed, executed and evaluated …

“Over The Top” video, or OTT, is a fast emerging distribution platform that delivers Internet video to the television. As television manufacturers incorporate new hardware enabling broadband connectivity and platforms such as gaming consoles, Apple TV and others diversify the television’s functionality, OTT is poised for rapid growth. This will bring entirely new players into …

By Steve Passwaiter and Rick Ducey
For broadcasters, it is an article of faith that “localism” is a point of differentiation that adds value to their operations. Localism tends to mean local news, sports, weather, traffic, local events, coverage of local government and other promotional and volunteer involvement in the community. There’s a lot of chatter …

Seven Philadelphia CBS-TV and radio stations have combined their news resources to create a new Digital Out of Home (DOOH) News Network utilizing 39 CBS Always On “Digital Newsstands.” The Newsstands include HDTVs and a 24 hour news ticker.

The Digital Newsstands have been created in partnership with Center City Direct, a local marketing and technology company. It is a division of Alternative Media Holdings, which also provides DOOH services to retailers, office buildings and other street-level installations.

Stations included in the partnership include KYW-TV (CBS), WPSG-TV (CW), KYW-AM, WOGL-FM, WYSP-FM, WIP-AM and WPHT-AM. In addition to local news and weather, the newsstands will also feature tourist information. Ultimately, more than 120 newsstands are envisioned.

Thanks to TV NewsCheck for the scoop Philadelphia CBS-TV and radio stations have combined their news resources to create a new Digital Out of Home (DOOH) News Network utilizing 39 CBS Always On “Digital Newsstands.” The Newsstands include HDTVs and a 24 hour news ticker.

The announcement that Oprah will end her broadcast television show upon its 25th anniversary in 2011 has created quite a stir. Her category leading position for the past 20+ years has led to her show being a “must buy” for many advertisers trying to reach certain demographic groups. Consequently, local television stations have spent considerable …

By Steve Passwaiter and Rick Ducey
WZMY-TV or “MyTV New England,” is a local broadcast television station that covers the Boston, MA marketplace from its perch in Derry, NH. It has been evolving its own hyper local format since ShootingStar Broadcasting bought it in 2004. CEO/President Diane Sutter says the goal has been, “to combine …

By Rick Ducey and Steve Passwaiter
LIN TV Corporation (TVL/NYSE) is a public company with 27 television stations in 17 markets, reaching about 11.5 million households each week. This makes LIN one of the largest television group owners in the country. LIN’s stations typically rank first or second in the Nielsen ratings, both overall and in …

Uncertainty reigns in the media landscape. That uncertainty leads to some very wide predictions on the outcome of the upcoming network advertising upfront selling season.
To start with, economic conditions facing all businesses are unclear. While there have been some recent positive news coming from some sectors, there is still a feeling that things are going …