Steve Jobs might be as adept at captivating a live audience as he is at innovating game-changing media products.  For nearly the first hour of Apple’s “September event” in San Francisco, Jobs made nary a mention of Apple TV.  And then, just as the invite-only crowd suspected that the festivities may be ending, Jobs pulled …

Two freshly released viewer surveys underscore the fragmentation of the TV marketplace, the surging demand for online video and time shifting, and the changing consumer attitudes toward traditional, live television.
The most recent Morpace Omnibus study reveals that while 52 percent of viewing is live (linear broadcasting, whether prerecorded such as a TV series or movies, or actual live programming …

A few weeks ago, mobile video platform MobiTV released findings from its delivery of the 2010 FIFA World Cup suggesting that the larger the screen, the longer the time spent viewing. No surprise there, as total average minutes viewed for 5-inch screens (118) nearly doubled those of 2-inch screens (61).
What is eye-catching are the minutes themselves, which …

Even though Hulu CEO Jason Kilar calls his service “incremental and complementary” to cable, the online video hub’s potential fall IPO is a testimony to the transition of TV across screens and the rapid growth of OTT (over-the-top) services.
OTT delivers IP video to end users over third-party broadband using gaming consoles, set-top boxes, and other devices to connect the …

With Google TV Ads’ announced partnership to auction inventory across 11 national networks carried by DirecTV, the search giant begins to try to rebut skepticism about its ability to achieve significant reach. Now it must demonstrate the ability to generate healthy revenues, driven largely by SMB platform adoption, to avoid the pitfalls it suffered in …

Gannett’s local newspapers and TV stations will begin selling Yahoo inventory, considerably boosting the size of Yahoo’s local sales efforts. The deal, which involves 81 newspaper organizations and seven of its 23 TV stations, is similar to the efforts of Yahoo’s 800-member Newspaper Consortium.
But Gannett, notably, is staying separate from the Consortium. In part, …

Some speculation (and new details) about Apple’s pending and well-expected reboot of Apple TV found its way last week into The New York Times just before the holiday break. My guess is that the new and obvious name will be iTV and the functionality will mimic other Apple devices running its OS — iPod Touch, …

Today we announced our revised forecast for the television industry. Previously we had been somewhat more conservative in our estimates because it was difficult to read which way the economic winds were blowing. And while the first half of this year showed that the winds were moving in the industry’s favor, we also feel that …