Steve Jobs might be as adept at captivating a live audience as he is at innovating game-changing media products.  For nearly the first hour of Apple’s “September event” in San Francisco, Jobs made nary a mention of Apple TV.  And then, just as the invite-only crowd suspected that the festivities may be ending, Jobs pulled …

Two freshly released viewer surveys underscore the fragmentation of the TV marketplace, the surging demand for online video and time shifting, and the changing consumer attitudes toward traditional, live television.
The most recent Morpace Omnibus study reveals that while 52 percent of viewing is live (linear broadcasting, whether prerecorded such as a TV series or movies, or actual live programming …

A few weeks ago, mobile video platform MobiTV released findings from its delivery of the 2010 FIFA World Cup suggesting that the larger the screen, the longer the time spent viewing. No surprise there, as total average minutes viewed for 5-inch screens (118) nearly doubled those of 2-inch screens (61).
What is eye-catching are the minutes themselves, which …

Even though Hulu CEO Jason Kilar calls his service “incremental and complementary” to cable, the online video hub’s potential fall IPO is a testimony to the transition of TV across screens and the rapid growth of OTT (over-the-top) services.
OTT delivers IP video to end users over third-party broadband using gaming consoles, set-top boxes, and other devices to connect the …

What will it take to get a local television station-based mobile DTV service off the ground and running? Leading broadcast groups and networks may just be putting together the alchemy that will breathe life into the monster. Broadcasters across the industry are moving ahead with a rare level of coordination and collaboration.
The Mobile Content Venture …

In a preview of research conducted for Arbitron set to be released at next week’s NAB Show, Larry Rosen, president of Edison Research, reports that television and Internet now stand at a virtual parity in the live’s of Americans 12+ years of age.When asked the  question of which they would give up if …

“Over The Top” video, or OTT, is a fast emerging distribution platform that delivers Internet video to the television. As television manufacturers incorporate new hardware enabling broadband connectivity and platforms such as gaming consoles, Apple TV and others diversify the television’s functionality, OTT is poised for rapid growth. This will bring entirely new players into …

Posted by: Rick Ducey, Chief Strategy Officer, BIA
The answer is “not very,” and it cost the Nielsen-funded Council for Research Excellence $3.5 million to find this out in a study conducted by Ball State University’s Center for Media Design and Sequent Partners. Mike Bloxham, from Ball State’s CMD was the project’s director and is a …