“Over The Top” video, or OTT, is a fast emerging distribution platform that delivers Internet video to the television. As television manufacturers incorporate new hardware enabling broadband connectivity and platforms such as gaming consoles, Apple TV and others diversify the television’s functionality, OTT is poised for rapid growth. This will bring entirely new players into …

Posted by: Rick Ducey, Chief Strategy Officer, BIA
The answer is “not very,” and it cost the Nielsen-funded Council for Research Excellence $3.5 million to find this out in a study conducted by Ball State University’s Center for Media Design and Sequent Partners. Mike Bloxham, from Ball State’s CMD was the project’s director and is a …