http://blog.bia.com/bia Tue, 09 Mar 2010 00:04:27 +0000 http://backend.userland.com/rss092 en Local radio and television stations are in various stages of extending the broadcasting business model from traditional over-the-air to an array of digital platforms. This allows both new inventory with different attributes to be sold and a critical revenue growth path. How these digital incentives by broadcasting firms get ... http://blog.bia.com/bia/2010/03/09/launching-our-new-advisory-service-for-local-broadcasting/?utm_source=rss&utm_medium=rss&utm_campaign=launching-our-new-advisory-service-for-local-broadcasting “Over The Top” video, or OTT, is a fast emerging distribution platform that delivers Internet video to the television. As television manufacturers incorporate new hardware enabling broadband connectivity and platforms such as gaming consoles, Apple TV and others diversify the television's functionality, OTT is poised for rapid growth. This will ... http://blog.bia.com/bia/2010/03/01/over-the-top-video-emerges-as-powerful-distribution-platform/?utm_source=rss&utm_medium=rss&utm_campaign=over-the-top-video-emerges-as-powerful-distribution-platform Having been in the trenches for the past year talking about multiproduct selling and how a consultative or collaborative sales process is a key component for selling multiple media, I keep hearing over and over again "I've been training on consultative selling for years so why should we rely on ... http://blog.bia.com/bia/2010/01/26/consultative-selling-reality-or-local-media-fantasy/?utm_source=rss&utm_medium=rss&utm_campaign=consultative-selling-reality-or-local-media-fantasy By Steve Passwaiter and Rick Ducey For broadcasters, it is an article of faith that “localism” is a point of differentiation that adds value to their operations. Localism tends to mean local news, sports, weather, traffic, local events, coverage of local government and other promotional and volunteer involvement in the community. ... http://blog.bia.com/bia/2010/01/22/allbritton-ups-the-localism-ante-via-cross-platform/?utm_source=rss&utm_medium=rss&utm_campaign=allbritton-ups-the-localism-ante-via-cross-platform Local radio stations continue exploring for effective ways to grow and diversify revenue by developing and selling cross-platofrm sales packages. It's tough trying this on your own, so many stations are working with vendors and in partnerships to extend business models beyond the over-the-air platform in ways that leverage radio's ... http://blog.bia.com/bia/2010/01/20/looking-for-local-radio-station-partners-case-study/?utm_source=rss&utm_medium=rss&utm_campaign=looking-for-local-radio-station-partners-case-study Media companies, publishers, advertisers, agencies and brand managers all are struggling with their approaches to most effectively leverage consumer mobile platforms. On the media side, key issues include finding viable business models; understanding the mobile ecosystem well enough to make informed decisions regarding content, revenue models, technologies, services, partners and ... http://blog.bia.com/bia/2010/01/19/consumer-mobile-platform-growth-driven-by-video-and-non-voice-applications/?utm_source=rss&utm_medium=rss&utm_campaign=consumer-mobile-platform-growth-driven-by-video-and-non-voice-applications John Kelsey, having sold The Kelsey Group a year ago to BIA, has stepped down from the company after helping us all with the transition. John has been a remarkable force of innovation in the Yellow Pages industry. He anticipated the rise of electronic media and its impact on the Yellow ... http://blog.bia.com/bia/2010/01/11/john-and-pam-kelsey-depart-biakelsey/?utm_source=rss&utm_medium=rss&utm_campaign=john-and-pam-kelsey-depart-biakelsey New Year’s Greetings from BIA/Kelsey So, the good news. 2009 is over. Thank God. We head into the New Year severely chastened by the historic revenue declines of the current one. The numbers for 2009 don’t bear repeating. They were several shades of awful. ... http://blog.bia.com/bia/2010/01/05/what-about-2011/?utm_source=rss&utm_medium=rss&utm_campaign=what-about-2011