Microsoft’s new MSN Local preview site is set to launch in 2010, Scott Moore and Cyrus Krohn announced on their “localizing the portal” panel at ILM:09. MSN Local will leverage Microsoft assets like its 100 million U.S. MSN users, Bing, Hotmail, and its new partnership with NBC-U and Hearst for 3,000 video clips in 36 …
At the ILM:09 session on “Localizing the Big Sites,” Cory Bergman of MSNBC; Jim Pastor of ESPN Local and Kinsey Wilson of NPR Digital Media tackled issues related to how local “local” must be and what’s the best mix of national brands and platforms with local news and info.
As Kinsey said, it’s making sense for …
BIA/Kelsey’s geotargeted display ad forecast was released today, projecting 16 percent annual growth from $897 million in 2008 to $1.9 billion in 2013.
The geotargeted segment of the overall display ad market (banner advertising) will meanwhile grow from 10.2 percent to 15 percent in the same period. The highest growth rate in the forecast belongs to geographically targeted display ads bought by small and medium-sized businesses (as opposed to national advertisers targeting locally).
Seven Philadelphia CBS-TV and radio stations have combined their news resources to create a new Digital Out of Home (DOOH) News Network utilizing 39 CBS Always On “Digital Newsstands.” The Newsstands include HDTVs and a 24 hour news ticker.
The Digital Newsstands have been created in partnership with Center City Direct, a local marketing and technology company. It is a division of Alternative Media Holdings, which also provides DOOH services to retailers, office buildings and other street-level installations.
Stations included in the partnership include KYW-TV (CBS), WPSG-TV (CW), KYW-AM, WOGL-FM, WYSP-FM, WIP-AM and WPHT-AM. In addition to local news and weather, the newsstands will also feature tourist information. Ultimately, more than 120 newsstands are envisioned.
Thanks to TV NewsCheck for the scoop Philadelphia CBS-TV and radio stations have combined their news resources to create a new Digital Out of Home (DOOH) News Network utilizing 39 CBS Always On “Digital Newsstands.” The Newsstands include HDTVs and a 24 hour news ticker.
Yes I still believe content is King, but knowing which content and tools are best for our listeners is even more important. In a time of not enough money or resources to do all this cool Web and social media stuff, how do we figure out where to start and focus most of our limited resources?
Step 1: Discover where your listeners spend their time on the Web AND off. In order to do that you need to: Conduct research; Listen in on social media site conversations relevant to your station; Ask your listeners to participate in surveys via Website, phone, email and at events; and Pay attention to all of your listener feedback channels. . .
Copenhagen based mobilepeople has been making moves throughout North America over the past year, starting with its deal to power the DexKnows suite of mobile products for directory publisher R.H. Donnelley.
It’s latest deal, announced today, is to power the mobile apps for Canada’s Trader corporation. Trader is the top publisher of classifieds advertising in Canada, known best for its AutoTrader property. It also has 160 publications and 20 websites — a rich base of content on which to build mobile local apps in different verticals.
The ILM:09 conference Dec. 9-11 in LA is now just around the corner. We’ve handpicked 60 cutting-edge speakers, and we think we are onto something that is really important. I can tell you that signups have been great, too.
Recent adds to the speaker roster include Twitter’s Anamitra Banerji and AT&T Interactive’s Greg Issacs, …
The announcement that Oprah will end her broadcast television show upon its 25th anniversary in 2011 has created quite a stir. Her category leading position for the past 20+ years has led to her show being a “must buy” for many advertisers trying to reach certain demographic groups. Consequently, local television stations have spent considerable …