Today we announced our revised forecast for the television industry. Previously we had been somewhat more conservative in our estimates because it was difficult to read which way the economic winds were blowing. And while the first half of this year showed that the winds were moving in the industry’s favor, we also feel that …

Media companies, publishers, advertisers, agencies and brand managers all are struggling with their approaches to most effectively leverage consumer mobile platforms.
On the media side, key issues include finding viable business models; understanding the mobile ecosystem well enough to make informed decisions regarding content, revenue models, technologies, services, partners and market opportunities.
On the advertising …

New Year’s Greetings from BIA/Kelsey.

So, the good news.

2009 is over. Thank God.

We head into the New Year severely chastened by the historic revenue declines of the current one. The numbers for 2009 don’t bear repeating. They were several shades of awful.

There are signs of a modest ad economy recovery as we enter January 2010. The broadcast networks are reporting an active scatter market. This makes the network execs that decided to hold back inventory at the upfront look like good market callers. Some of the larger radio groups are reporting a decent December assuming that flat is the new up! Online ad activity is regaining its health as well after a down year on the display side.

Uncertainty reigns in the media landscape. That uncertainty leads to some very wide predictions on the outcome of the upcoming network advertising upfront selling season.
To start with, economic conditions facing all businesses are unclear. While there have been some recent positive news coming from some sectors, there is still a feeling that things are going …

Posted by: Rick Ducey
Chief Strategy Officer, BIA
Credit crunch, debt crisis, falling Fed rates, real estate valuations plummeting, unemployment rising, auto bail out on the horizon . . . pretty much every sector of our recession economy is feeling pain.
Conventional wisdom holds that the media industries are relatively more robust in down economies as people will …

Written by Steve Passwaiter
VP Business Development, BIA 
I know how hard it is to find good salespeople in almost any business these days. It’s a common complaint I’ve heard from radio owners and friends of mine who own businesses outside of media.
Having said that, it’s still inexcusable for radio companies to send out unprepared and unknowledgeable …