This panel, moderated by Mark Fratrik, Vice President, BIA/Kelsey, included:
-Pierre Bouvard, Executive VP, Cross-Platform Services, Arbitron Inc.
-Lynda Clarizio, CEO, Invision
-Bill Livek, CEO, Rentrak
The panel started with presentations by the two data “suppliers,” Arbitron and Rentrak. Bill Livek, Rentrak CEO, said that Rentrak’s objective is to measure consumer behavior using a huge database (indeed, it polls …

Since the FCC revised its local radio ownership rules in 2003, questions have been posed as to the procedure by which BIA Advisory Services (BIA) assigns radio stations to local markets. The FCC referenced BIA’s database, Media Access Pro™, as a source for delineating the number and owners of radio stations in areas that the …

Posted by: Steve Passwaiter
Vice President, Business Development
If there was ever an industry that could use an army of missionaries, it’s commercial radio. According to news reports this past week, a new group of PR and communications professionals have formed the Radio Communicators Group. This new group has two goals: 1) to effectively …