Local radio and television stations are in various stages of extending the broadcasting business model from traditional over-the-air to an array of digital platforms. This allows both new inventory with different attributes to be sold and a critical revenue growth path. How these digital incentives by broadcasting firms get resourced, managed, executed and evaluated …

By Steve Passwaiter and Rick Ducey
For broadcasters, it is an article of faith that “localism” is a point of differentiation that adds value to their operations. Localism tends to mean local news, sports, weather, traffic, local events, coverage of local government and other promotional and volunteer involvement in the community. There’s a lot of chatter …

In the new media environment, “convergence” refers to the conjoining of broadcast and online services, as you’re probably well aware. And if you’re like me, you’re probably tired of hearing the “C” word thrown around so often over the past decade or more, with little to show for it in terms of effective implementation, or …

Florida Emergency Management head Craig Fugate was recently named by President Obama as his choice to take the reins at FEMA.
The choice of Fugate may have some interesting implications for public alert and warning at a national level. He’s been intimately involved in the deployment of multiple public warning capabilities, knows EAS and appreciates …

Posted By: Rodger Melchior, SpectraRep
In talking with many state EAS Chairs and Broadcasters, it seems that just about all are familiar with the FCC’s 2nd report and order mandating that EAS participants must have the ability to accept a Common Alerting Protocol (CAP) message within 180 days from the date that FEMA announces a systems …