This panel, moderated by Mark Fratrik, Vice President, BIA/Kelsey, included:
-Pierre Bouvard, Executive VP, Cross-Platform Services, Arbitron Inc.
-Lynda Clarizio, CEO, Invision
-Bill Livek, CEO, Rentrak
The panel started with presentations by the two data “suppliers,” Arbitron and Rentrak. Bill Livek, Rentrak CEO, said that Rentrak’s objective is to measure consumer behavior using a huge database (indeed, it polls …

Posted by: Rick Ducey
Chief Strategy Officer, BIA Financial Network
With David Rehr’s leadership, NAB’s adopted a more aggressive theme of embracing the digital future rather than letting it just happen. That was sort of an underlying theme at this year’s NAB Futures Summit 2008 held at the Inn at Spanish Bay in Pebble Beach, …

“It is an unsettling time to be a journalist. You are either on the edge of extinction or in charge of the universe . . . Access to the Internet gives the generations living today the choice to be the best-informed, or the worst-informed, human beings in history – but we will never be able to claim that we were the least-informed. Celebrity, slime and crude polemics pour from the electronic faucets as easily as high-minded exegeses.” Jim Hoagland, WashingtonPost.com, March 2, 2008

There is a certainly duality to the fabric holding together what we tend to call the “digital media.” One fundamental reality is that pretty much all media are digital now, at least for most of their lifecycle. This includes even magazines and newspapers which earn increasing portions of their revenues and readership from digital versions of their products.