With Google TV Ads’ announced partnership to auction inventory across 11 national networks carried by DirecTV, the search giant begins to try to rebut skepticism about its ability to achieve significant reach. Now it must demonstrate the ability to generate healthy revenues, driven largely by SMB platform adoption, to avoid the pitfalls it suffered in …

Mark Fratrik has been watching Google’s efforts in radio sales (“Google Audio Ads”) from the inside. In the aftermath of the Big G’s decision to get out of the business, we talked to Fratrik to get his take.
“Google is facing the same downturn in the economy as the rest of us. It has exited the …

Highlighting the dynamic nature of local markets and building off the research and themes they have echoed throughout the year (see the ILM Conference podcasts with Peter Krasilovsky and Michael Boland), The Kelsey Group has just released more than two-dozen key trends to watch for in 2009 in interactive local media, global Yellow Pages and …

Posted by: Charles Laughlin and Mark Fratrik
This morning’s session at ILM:08 on Leveraging Traditional Media Online was an eye-opener in many respects. It was striking, for example, how aggressively NBC is embracing the idea of following the audience wherever it can get its attention — at the gas pump, at the gym, as well as …

What a time to hold a conference called “Media and Money” but that’s just what Dow Jones and Nielsen did last week. The conference featured a number of top executives from media, private equity, agency and analyst firms who were interviewed by reporters one-on-one and in panels. While there were plenty of silver lining moments, …

Posted by: Mike Boland
Senior Analyst, The Kelsey Group
A Division of BIA Advisory Services, LLC
A webinar put on by this morning by BIAfn (The Kelsey Group’s new owner) delved into the main trends that are lining up to make mobile TV a reality.
One enabling factor, for example, has been the growth of mobile broadband such as …

“It is an unsettling time to be a journalist. You are either on the edge of extinction or in charge of the universe . . . Access to the Internet gives the generations living today the choice to be the best-informed, or the worst-informed, human beings in history – but we will never be able to claim that we were the least-informed. Celebrity, slime and crude polemics pour from the electronic faucets as easily as high-minded exegeses.” Jim Hoagland, WashingtonPost.com, March 2, 2008

There is a certainly duality to the fabric holding together what we tend to call the “digital media.” One fundamental reality is that pretty much all media are digital now, at least for most of their lifecycle. This includes even magazines and newspapers which earn increasing portions of their revenues and readership from digital versions of their products.