After listening to other speakers talk about broadcaster’s digital strategies, DSB conference attendees heard from individuals helping broadcasters making it happen. Maribeth Papuga of MediaVest Worldwide started this panel off from the agency (buy side) with a warning for broadcasters that they do not have lock on providing access to consumers via digital platforms — …

Can we talk about personnel?
A lot of people, including us, like to talk about how radio must reinvent itself. There are numerous strategies and even more tactics, but “the human element” is most critical to The New Radio Model.
To reinvent radio with a new business model, does radio have the people? And I’m …