Articles tagged with: mobile devices
Winning Media Strategies, video »
Posted by: Rick Ducey, Chief Strategy Officer, BIA
The answer is “not very,” and it cost the Nielsen-funded Council for Research Excellence $3.5 million to find this out in a study conducted by Ball State University’s Center for Media Design and Sequent Partners. Mike Bloxham, from Ball State’s CMD was the project’s director and is a …
