Media companies, publishers, advertisers, agencies and brand managers all are struggling with their approaches to most effectively leverage consumer mobile platforms.
On the media side, key issues include finding viable business models; understanding the mobile ecosystem well enough to make informed decisions regarding content, revenue models, technologies, services, partners and market opportunities.
On the advertising …

At yesterday’s “Interactive Marketing Workshop” held in McLean, VA by Potomac Tech Wire several leading digital executives shared their views of the current state of online media.
Ernie Mosteller, VP, Creative Director/Emerging Media for Brunner Digital asserted that, “most advertising is bad” and that the “formula I see emerging is people looking for a …

Radio and TV station executives and industry groups are seeking to get chips inserted into mobile handsets to extend the reach of their respective programming. And they may do it with federal help as a public safety issue.
Emmis Communications President and CEO Jeff Smulyan, speaking at WMS ’09 in Washington D.C. said radio chips …

The use of online video, social networking and mobile services have “exploded”in the past year, and Internet radio is a big contender to join this group in 2009, according to Arbitron Executive VP of Sales Pierre Bouvard, who was speaking at BIA’s Winning Media Strategies conference in Washington D.C.
Online video popped like the Internet …

Today the Winning Media Strategies conference kicked off in Washington D.C.. One of the fruits of the BIA/Kelsey marriage, it’s bringing the Kelsey conference format to BIA’s longstanding audience and constituent base in local broadcast media.
One thing that stood out as a theme throughout today’s sessions was mentions of the mobile opportunity. This was mostly …

In case you haven’t seen any of the materials, Kelsey’s new parent company, BIA, is launching Winning Media Strategies, its first full-fledged conference. Developed by BIA’s Rick Ducey, who previously was the head of research at The National Association of Broadcasters, the conference is geared to provide broadcasters, cable TV and …

Posted by: Rick Ducey
Chief Strategy Officer
BIA Financial Network
The Kelsey Group’s (www.kelseygroup.com) “Drilling Down on Local ’08: Marketplaces” conference running this week in Seattle has drawn about 450 attendees to listen to several dozen speakers from companies ranging from Fox Interactive Media to Call Genie explain the opportunities they see in the $120 billion local advertising …

As television broadcasters consider the many different uses of the spectrum bandwidth now possible through digital television (DTV), BIA Financial Network estimates the industry could reap an additional $2 billion in annual revenue by 2012 through the delivery of content to mobile and/or handheld receivers. This new flow of revenues could also theoretically create $9.1 …