This panel, moderated by Steve Passwaiter, VP Business Development, BIA/Kelsey, focused on initiatives (major and minor) that local TV broadcasters can take, to help reinvent themselves in the era of online media.
Panelists included:
Fred Fourcher, President and CEO, Bitcentral, Inc.
Sam Matheny, GM, News Over Wireless (from CBC New Media Group)
Mark Benscheidt, VP of Broadcaster Business …

Talking about how digital and mobile have changed broadcast, Dave Kennedy, CEO of Flycast, put things in perspective when he said, “the ship has already sailed on digital usage and acceptance and we need to get on board and figure out how to leverage our assets.”
While many would like to see the core broadcast model …

While pundits point to online and mobile media as carving away Local broadcast TV’s share, TVB President, Steve Lanzano points out that online and mobile have actually worked to help local TV increase its consumption numbers. With the new age of digital TV and TV content re-broadcast online and on mobile, consumers are actually discovering …

Media companies, publishers, advertisers, agencies and brand managers all are struggling with their approaches to most effectively leverage consumer mobile platforms.
On the media side, key issues include finding viable business models; understanding the mobile ecosystem well enough to make informed decisions regarding content, revenue models, technologies, services, partners and market opportunities.
On the advertising …

At yesterday’s “Interactive Marketing Workshop” held in McLean, VA by Potomac Tech Wire several leading digital executives shared their views of the current state of online media.
Ernie Mosteller, VP, Creative Director/Emerging Media for Brunner Digital asserted that, “most advertising is bad” and that the “formula I see emerging is people looking for a …

Radio and TV station executives and industry groups are seeking to get chips inserted into mobile handsets to extend the reach of their respective programming. And they may do it with federal help as a public safety issue.
Emmis Communications President and CEO Jeff Smulyan, speaking at WMS ’09 in Washington D.C. said radio chips …

The use of online video, social networking and mobile services have “exploded”in the past year, and Internet radio is a big contender to join this group in 2009, according to Arbitron Executive VP of Sales Pierre Bouvard, who was speaking at BIA’s Winning Media Strategies conference in Washington D.C.
Online video popped like the Internet …

Today the Winning Media Strategies conference kicked off in Washington D.C.. One of the fruits of the BIA/Kelsey marriage, it’s bringing the Kelsey conference format to BIA’s longstanding audience and constituent base in local broadcast media.
One thing that stood out as a theme throughout today’s sessions was mentions of the mobile opportunity. This was mostly …