Can we talk about personnel?
A lot of people, including us, like to talk about how radio must reinvent itself. There are numerous strategies and even more tactics, but “the human element” is most critical to The New Radio Model.
To reinvent radio with a new business model, does radio have the people? And I’m …

While the arrows are flying between lenders and distressed radio station owners (and the blood-letting has just begun in that arena), something more important is developing at the ground level of radio.
Almost everyone seems to agree that it is past time for some radio groups to get a long-overdue “haircut.” Once that …

Recommendations, Strategies and How to Implement New Plans to Grow Your Business
BIA Advisory Services along with its The Kelsey Group division featured over 30 speakers at the “Winning Media Strategies 2009” conference held, May 20-22 2009 in Washington D.C.
For those of you who missed the event, it is available on-demand. Speakers covered a range of …

The local media ecosystem will continue to evolve as the demand for “personalized” media increases. It’s not enough to just have a multiplatform presence. It’s about having a meaningful and committed strategy and it’s about execution. See the “Multiplatform Strategy” pictured here. This is Christine DiStadio’s (KHOU-TV’s Director of Digital Media) vision of an integrated …

BIA’s ad revenue forecast for local radioshows several down years ahead before a slight rebound begins by 2012. If you are in the “radio business” that’s what you have to look forward to. However, if you’re in the “content and integrated advertising & marketing” business, the outlook is substantially cheerier. Just on the digital side …

At The Kelsey Group, we’ve come to appreciate that our new owner, BIA head Tom Buono, is a major strategist. While Buono’s roots are in the finance of traditional TV, radio and newspapers, he’s mostly thinking about their next steps in the Internet era — and the next steps for local media in general.
In an …