Posted by: Rick Ducey, Chief Strategy Officer, BIA
The answer is “not very,” and it cost the Nielsen-funded Council for Research Excellence $3.5 million to find this out in a study conducted by Ball State University’s Center for Media Design and Sequent Partners. Mike Bloxham, from Ball State’s CMD was the project’s director and is a …

What a time to hold a conference called “Media and Money” but that’s just what Dow Jones and Nielsen did last week. The conference featured a number of top executives from media, private equity, agency and analyst firms who were interviewed by reporters one-on-one and in panels. While there were plenty of silver lining moments, …