BIA/Kelsey forecasts local ad spend on local media to decline from $155 billion to $144 billion in the 2008 to 2013 period with traditional media like radio, TV, newspapers taking the biggest hit. Growth will come in the digital, online and mobile ad segments. We’re advising traditional media companies to have a strong strategy with …

Mark Fratrik has been watching Google’s efforts in radio sales (“Google Audio Ads”) from the inside. In the aftermath of the Big G’s decision to get out of the business, we talked to Fratrik to get his take.
“Google is facing the same downturn in the economy as the rest of us. It has exited the …

Posted by: Rick Ducey
Chief Strategy Officer
BIA Financial Network
The Kelsey Group’s (www.kelseygroup.com) “Drilling Down on Local ’08: Marketplaces” conference running this week in Seattle has drawn about 450 attendees to listen to several dozen speakers from companies ranging from Fox Interactive Media to Call Genie explain the opportunities they see in the $120 billion local advertising …