Yes I still believe content is King, but knowing which content and tools are best for our listeners is even more important. In a time of not enough money or resources to do all this cool Web and social media stuff, how do we figure out where to start and focus most of our limited resources?

Step 1: Discover where your listeners spend their time on the Web AND off. In order to do that you need to: Conduct research; Listen in on social media site conversations relevant to your station; Ask your listeners to participate in surveys via Website, phone, email and at events; and Pay attention to all of your listener feedback channels. . .

One thing that would surely keep you awake at night would be an accurate calculation of the percentage of time your salespeople spend in front of legitimate prospects each week. You may think the number is north of 50%, but if you could really track it with a high degree of accuracy, you would …

The maxim is that any time a rock band makes a recording and they aren’t sure it’s any good, the producer’s stock reply is: “Don’t worry: we’ll fix it in the mix.”
As if the magic voodoo that goes into the final stage of a recording – the mixdown – can cure any ills.
To …

Nothing happens when you do nothing.
If someone has set the autopilot on your airplane this might not be the read for you.
On the other hand if you can still do a little open cockpit flying now is the time.
Radio missed a lot of opportunities to try new things, take chances and make mistakes when times …

Can we talk about personnel?
A lot of people, including us, like to talk about how radio must reinvent itself. There are numerous strategies and even more tactics, but “the human element” is most critical to The New Radio Model.
To reinvent radio with a new business model, does radio have the people? And I’m …

Radio and TV station executives and industry groups are seeking to get chips inserted into mobile handsets to extend the reach of their respective programming. And they may do it with federal help as a public safety issue.
Emmis Communications President and CEO Jeff Smulyan, speaking at WMS ’09 in Washington D.C. said radio chips …

In case you haven’t seen any of the materials, Kelsey’s new parent company, BIA, is launching Winning Media Strategies, its first full-fledged conference. Developed by BIA’s Rick Ducey, who previously was the head of research at The National Association of Broadcasters, the conference is geared to provide broadcasters, cable TV and …

This year’s NAB Show is all about bringing content to life and the creativity, insight and technology it takes to transform your business into a modern, cutting-edge operation. Rick Ducey, BIA’s Chief Strategy Officer and Program Director for the upcoming Winning Media Strategies Conference in Washington, DC (5/20 – 5/22) is one of the leaders …