This panel, moderated by Mark Fratrik, Vice President, BIA/Kelsey, included:
-Pierre Bouvard, Executive VP, Cross-Platform Services, Arbitron Inc.
-Lynda Clarizio, CEO, Invision
-Bill Livek, CEO, Rentrak
The panel started with presentations by the two data “suppliers,” Arbitron and Rentrak. Bill Livek, Rentrak CEO, said that Rentrak’s objective is to measure consumer behavior using a huge database (indeed, it polls …

The afternoon session “Reinventing Local Radio” showed that radio stations are doing the transforming themselves. Jeff Haley of RAB; Tom Davis of Davis Media/Tide Radio; and Erik Hellum of GapWest Broadcasting all cited examples of how radio stations are successfully expanding into new lines of business. They are truly transforming their radio stations into local …

Radio stations are making too many excuses for not innovating at a time when they can be writing their own ticket because of all the opportunities, notes McVay New Media President Daniel Anstandig, who was speaking at BIA/Kelsey’s Digital Strategies for Broadcasters conference in Jersey City, NJ.
Anstandig notes that the new era of radio has …

“When will he be here?” “I hear he is coming, soon.”
Famous lines from one of the classic American plays – Waiting for Godot. Could also be lines television and radio station operators use when they are talking about their bankers too. Radio and television stations are available for sale – some due to bankruptcies; …

Yes I still believe content is King, but knowing which content and tools are best for our listeners is even more important. In a time of not enough money or resources to do all this cool Web and social media stuff, how do we figure out where to start and focus most of our limited resources?

Step 1: Discover where your listeners spend their time on the Web AND off. In order to do that you need to: Conduct research; Listen in on social media site conversations relevant to your station; Ask your listeners to participate in surveys via Website, phone, email and at events; and Pay attention to all of your listener feedback channels. . .

One thing that would surely keep you awake at night would be an accurate calculation of the percentage of time your salespeople spend in front of legitimate prospects each week. You may think the number is north of 50%, but if you could really track it with a high degree of accuracy, you would …

The maxim is that any time a rock band makes a recording and they aren’t sure it’s any good, the producer’s stock reply is: “Don’t worry: we’ll fix it in the mix.”
As if the magic voodoo that goes into the final stage of a recording – the mixdown – can cure any ills.
To …

Nothing happens when you do nothing.
If someone has set the autopilot on your airplane this might not be the read for you.
On the other hand if you can still do a little open cockpit flying now is the time.
Radio missed a lot of opportunities to try new things, take chances and make mistakes when times …