The local media ecosystem will continue to evolve as the demand for “personalized” media increases. It’s not enough to just have a multiplatform presence. It’s about having a meaningful and committed strategy and it’s about execution. See the “Multiplatform Strategy” pictured here. This is Christine DiStadio’s (KHOU-TV’s Director of Digital Media) vision of an integrated …

This year’s NAB Show is all about bringing content to life and the creativity, insight and technology it takes to transform your business into a modern, cutting-edge operation. Rick Ducey, BIA’s Chief Strategy Officer and Program Director for the upcoming Winning Media Strategies Conference in Washington, DC (5/20 – 5/22) is one of the leaders …

BIA’s ad revenue forecast for local radioshows several down years ahead before a slight rebound begins by 2012. If you are in the “radio business” that’s what you have to look forward to. However, if you’re in the “content and integrated advertising & marketing” business, the outlook is substantially cheerier. Just on the digital side …

The question of what is a “winning media strategy” and what is working for your business online are two important questions being posed to media executives leading to BIA’s Winning Media Strategies conference, May 20 – 22, in Washington, DC.
In the embedded video within this blog post, BIA’s Chief Strategy Officer and WMS Program Director, …

Posted by: Rick Ducey, Chief Strategy Officer, BIA
The answer is “not very,” and it cost the Nielsen-funded Council for Research Excellence $3.5 million to find this out in a study conducted by Ball State University’s Center for Media Design and Sequent Partners. Mike Bloxham, from Ball State’s CMD was the project’s director and is a …

Posted by Rick Ducey
CSO, BIA
This is the last post of Questions and Answers from the BIA Webinar, Revitalizing Traditional Media: Radio. For more information about this event, please visit our Webinars page at: http://www.bia.com/webinars. There you can read a summary of the event, view a video of the webinar, download slides, and listen to the …

What a time to hold a conference called “Media and Money” but that’s just what Dow Jones and Nielsen did last week. The conference featured a number of top executives from media, private equity, agency and analyst firms who were interviewed by reporters one-on-one and in panels. While there were plenty of silver lining moments, …

Blog Post by: Rick Ducey
Chief Strategy Officer, BIA
The public market has punished those invested in over leveraged mortgages and mortgage backed securities and derivatives. Unfortunately, in one way or another, this has back lashed and generated substantial collateral damage both across vertical markets and across the globe. Private equity investors, while still looking for deals …