New Year’s Greetings from BIA/Kelsey.

So, the good news.

2009 is over. Thank God.

We head into the New Year severely chastened by the historic revenue declines of the current one. The numbers for 2009 don’t bear repeating. They were several shades of awful.

There are signs of a modest ad economy recovery as we enter January 2010. The broadcast networks are reporting an active scatter market. This makes the network execs that decided to hold back inventory at the upfront look like good market callers. Some of the larger radio groups are reporting a decent December assuming that flat is the new up! Online ad activity is regaining its health as well after a down year on the display side.

With all the attention being paid to creating new forms of revenue in the New Radio Model, this question can’t be overlooked: How do the roles of existing station personnel change under the new model? Specifically, how does the role of station on-air talent change? Is talent still considered an important piece …

The growth of online classifieds has continued, even though online spending has diminished with the recession and bad press has plagued some online classified sites, like Craigslist. I had a chance to interview Greg Collier, CEO of Geebo, about how his company has fared over the last several months, his view of the industry and where Geebo is headed in the future.

Posted by Michael Hackmer
BIA Financial Network Marketing and Author of HackBlog
A lot of buzz recently has been how Twitter was faster to alert people around the recent earth quakes in California than news organizations. This has led to some conversation about Twitter’s business model and potential applications for businesses.
A few weeks ago I had some …

It struck me as I was reviewing my plans for the upcoming Internet Retailer Conference and Exhibition in June that there is not a lot of attention on using email to reach one’s customer base in the Conference agenda and session discussions about online marketing. In the not so distant past (which means a year …