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Last week, I sat down for a breakfast interview in London with Yell Group CEO John Condron at the Connaught Hotel, a power breakfaster€™s power breakfast spot.

Over his porridge, Condron talked about the state of the business today, and what makes his company tick. A few of his comments would make for good motivational posters (if such a thing as a droll motivational poster actually existed) in the conference room at any directory publisher around the globe:
€œIf you hire mercenaries, you get a mercenary organization.€

€œThis is a simple business made complicated by people who really don€™t understand the basics.€

Not once did he use the word €œparadigm.€

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