“We're No. 1”
DexOnline.com was the No. 1 IYP site within its region in 2004, according to consumer research firm comScore. They are not close to No. 1 outside of their region. We do not have information on how other publishers have done in their market areas.
Dex Media's success is in part a function of the excellent job they have done in increasing brand awareness. It also reinforces the quality of their site because users won't come back if they aren't satisfied. Dex has created an intuitive search technology with deep content that brings people back.