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B2B publisher Thomas Industrial Network, Inc. is discontinuing all print publications in favor of the Internet exclusively. From the press release:

Following the 2006 edition of the Thomas Register® of American Manufacturers, Thomas Industrial Network will cease publication of this print directory, familiarly known to industry as the "Big Green Books." The Thomas Register Regional Buying Guides will be discontinued as well. The full information from these publications, and much more, will continue to be available free-of-charge at

We were told of this last week. Is it a "tipping point"? What do you think?

This Post Has 3 Comments

  1. I don't see a lot of publishers following Thomas Register but I have to wonder how well they know their customers. I'm willing to bet that the choice to go digital wasn't just about saving printing cost. It sounds like they actually understand that the way people consume media is changing.

  2. The quantifiable nature of a print publications’ circulation/distribution may factor in legacy publishers’ analysis. Although at a higher production cost than digital publication, print publications’ audited circulation represents a fixed cost (circulation numbers also serve as sales support). The Internet’s variable natureâ€"traffic levels and traffic acquisition costsâ€"complicates planning and strategy.

  3. It's a pretty bold step and I know that it does come out of a pretty thoughtful analysis of their market and their competition.

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