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No real surprises here:

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising totaled over $2.8 billion for the first quarter of 2005 making this the highest reported quarter in nine consecutive growth quarters. Q1 2005 revenues represent a 26 percent increase over Q1 2004 ($2.2 billion) and a 4.3% increase over Q4 2004 ($2.7 billion.)

As the press release suggests, online advertising is starting to become mainstream. Once that truly happens, by the end of this year or early next, the story will get more complex and nuanced and, accordingly, won't be as sexy from a mainstream media point of view.

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