Traditional Media Buys Again
Following Scripps, Gannett Buys PointRoll. PointRoll creates rich media ad banners. Speculation is that the deal was worth US$100 million. Here's the Financial Times on the TM buying IM trend (traditional media swallowing Internet media).
More consolidation/acquisitions on the way.
This Post Has One Comment
Leave a Reply
You must be logged in to post a comment.
TM can no longer wish the Internet away or stand on the sidelines. The challenge is for TM to be able to transition their businesses to adapt to the Internet economy – very fast paced, nothing obvious, no sure bets.