Google/Yahoo! to Buy Classifieds Publisher?

According to MediaPost:

Google and Yahoo! are attempting to purchase Amsterdam-based Trader Classified Media, which publishes 578 print guides and runs 56 Web sites with classified ads in 22 countries, according to published reports in Reuters and the London Sunday Times.

It's a kind of "double hearsay," but if true it would be a big deal for many reasons. Among them, Trader is a global publisher and has traditional print publications.

Buying Trader would be a role reversal: online brands moving offline into the traditional media space. Lots of implications. After talking to some folks about this (not any of the parties reportedly involved) I'm skeptical that this is real. But we'll see if it is true.

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