So I'm 20 years out of college this year (and 15 out of law school) and starting my mid-life crisis in earnest. That's why I glance wistfully at a host of applications and marketing initiatives directed at college students:
- LiveDeal's College and University platform (an online classified platform for the top 200 College and Universities in America)
- Google College Life
- Oodle's college communities
College students not only represent a market with disposable income, but they comprise the next generation of "life cycle" buyers (cars, homes, kids) who drive most of the transactions both online and off.
These efforts are not just about revenue, they're about brand, loyalty and future usage.