From the February 10 Yppaelinc:

"SuperPages.com traffic rose to an all-time high in December as online holiday shopping helped increase search volume.

The SuperPages network, which includes SuperPages.com and other sites with which we have traffic and partnership agreements, received more than 16,238,000 unique visitors — an increase of 31 percent from November. And, it's estimated that 9 percent of all active online users visited the SuperPages network during the month.

The site also was the 30th most popular brand on the Internet and aided in making all Verizon Web sites (Verizon.com, VerizonWireless.com, etc.) collectively the 13th most visited Web property during December.

One other notable statistic: The Buying Power Index, which shows the relative purchasing behavior of site visitors, indicates SuperPages network visitors spend 112 percent more than the average Internet user."