Skip to content

OK, so podcasting isn't yet part of the seemingly ever-expanding realm of things I find myself tracking these days. I'm just going to mention in passing that it's significant in the following ways:

  • Podcasts are another species of user-generated content (assuming they're created by individuals rather than traditional content publishers/creators).
  • They are part of the "long tail" phenomenon and further fragment the mainstream media audience.
  • Together with satellite radio, they have the potential to substantially disrupt commercial and local radio over time.

Yahoo! launched a podcasting portal tonight, adding its weight to the gradually increasing awareness and momentum surrounding this phenomenon.

This Post Has 0 Comments

Leave a Reply

Back To Top